Event: Yangtze River Delta International Cultural Industries Expo (YRDICIE)
Booth: Bring Your Own Mask (BYOM), at Swiss Pavilion, B-03 (1-5) & B-04, Overseas Elite Section
Date: November 19-22, 2020
Venue: National Exhibition and Convention Center, Shanghai
Organizer of Swiss Pavilion: Creative Hub Switzerland, swissnex China
Supporter of BYOM at YRDICIE: Pro Helvetia Shanghai, Swiss Arts Council
The Swiss Pavilion at Yangtze River Delta International Cultural Industries Expo (YRDICIE) is holding a special exhibition of Bring Your Own Masks (BYOM) Project.
In the Spring of 2020, we have been under the full force of the attacks of a new invisible enemy and must face it all together. Apart from limiting contacts, there is a very simple object which makes possible to avoid the transmission of the virus from one person to another: the protective mask. A simple object strongly influenced by medical culture but terribly anxiety-provoking and sad.
To bounce back and offer a strong response from the Swiss creative industry, HyperAktiv.li invited their industrial and product designer colleagues to reinterpret the design of this key artefact, and to propose a design that goes in the direction of excellence, innovation, cutting-edge aesthetics, avant-garde support and ingenious functionality.
The brief was completely open and the interpretations were free, an opportunity to showcase the know-how of Swiss designers. There were no technical, material or industrial reality constraints. Despite the sensitive subject, the 36 creations by 41 designers were able to restore strong values and overcome the sinister dimension of the object by the force of design, poetry and concept.
Initiator of BYOM: HyperAktiv.li
HyperAktiv.li is a spin-off of Studio Raphaël Lutz. Innovation-oriented, its action is to support the exchanges between creative individual, companies, and specialists from all walks of life.
HyperAktiv’s values are to put the user at the center of all conceptual concerns and to focus on the contributions of design in innovation methodology. It proposes to solve problems, accelerate projects, analyze and work on the creation and shaping of services and products of a company with methods of design.