Pro Helvetia promotes design in all its different facets: “From drawing board and reflection to market.” Aesthetic, cultural and social criteria are all taken into consideration, as is the positioning of a design project with regard to market, industry and innovation.
Pro Helvetia has developed various formats with which to provide targeted support for projects by Swiss designers at all stages of the value chain (concept, prototype, production, project expansion). With a strong focus on reflection about design, Pro Helvetia supports related exhibitions, fairs, knowledge exchange, and residencies in Switzerland and abroad.
By backing the presence of selected designers at national and international events, Pro Helvetia helps put them in touch with producers, investors and audiences interested in design.
Swiss design stands for innovation, quality, longevity and intelligent execution. To raise awareness of the presence of Swiss delegations at international design events and to provide information about the Swiss design scene in general, Pro Helvetia launched «Design Switzerland» with an associated website in September 2018.