Beijing: Beijing Design Week
Shanghai: West Bund Art and Design Fair
Hong Kong: Hong Kong Design Institute
Nov.30, 2016-Mar.5, 2017
（Image courtesy of ECAL, provided by HKDI）
Exhibition Designed by Adrien Rovero
Exhibition curated by Angelo Benedetto on behalf of ECAL
Supported by Pro Helvetia Shanghai
Supported by Pro Helvetia Shanghai, ECAL/University of Art & Design Lausanne presents an exhibition of projects created by students of the Bachelor Graphic Design and the Master Art Direction on the occasion of the Beijing Design Week in Beijing (Sept.23-Oct.7, 2016), West Bund Art and Design Fair in Shanghai (Nov.9-13, 2016), and then travel to Hong Kong Design Institute (Nov.30, 2016-Mar.5, 2017).
The Swiss university ECAL has long been recognised as a world reference in terms of, amongst others, graphic design. Be it in designing books, catalogues, magazines or posters, typography or digital projects, ECAL students are able to embrace all fields of this discipline and to masterfully perform a wide variety of assignments. This success is largely based on a policy of workshops allowing them to learn from the best Swiss or international graphic designers directly on the school premises.
With this in mind, ECAL has had the good fortune of welcoming in recent years leading figures such as Ludovic Balland, Bibliothèque, Mirko Borsche, Thomas Buxo, Veronica Ditting, Europa, Johann Kauth, Jürg Lehni, Ari Marcopoulos, Maximage, Young Na Kim, NORM, OK-RM, Brian Roettinger, Hansje van Halem, Cornel Windlin and Job Wouters aka Letman.
The exhibition and book “ECAL Graphic Design” largely retrace projects conducted in the Bachelor Graphic Design and Master Art Direction programmes over the past five years in the framework of these visits, but also of other courses which have contributed to the School’s reputation.
Edited by the Gavillet & Cie studio and published by JRP | Ringier, the book revolves around a long succession of tracking shots in which projects are not classified in categories, but organised by colour.
The exhibition scenography orchestrated by Adrien Rovero is based on the same concept, allowing total flexibility to make the exhibition available in five different sizes – from a simple display to showcase the book to the fully-edged version for museums or galleries.